Website Building, Website Design

Things I Need From You Before I Can Design Your Website

It’s official – you’ve committed to designing (or re-designing) your website! This is a huge marketing milestone, and I know it took some work to get here, so I applaud you.  Beyond the strategic discussions including your hopes and goals for your site, identification of your target audience, and a competitive analysis, I find clients often get “stuck” on tangible items required to start the design phase. To help keep

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Digital Advertising, Graphic Design, Marketing, Website Design

Generative AI for Designers – A Primer

This year’s Adobe Max conference was heavily steeped in the latest AI technologies that Adobe is offering for use by creative professionals everywhere. Adobe Firefly, released in March 2023, is a family of generative AI models with an initial focus on creation of images and text effects. I was pleasantly surprised to find that the capabilities of Firefly were also sprinkled throughout my current roster of Adobe software, including Photoshop

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Marketing, User Experience, Website Building, Website Design

2024 Web Design Trends

It’s the New Year, so let’s dive right into our expectations for 2024 web design trends. Already this year, I’m seeing some overlap from 2023’s design trends, along with a few new interesting techniques and approaches. Here’s a rundown of what’s currently happening in web design from the visual vantage point: Typography Good news for designers who love typography: the movement toward large, creative typographic elements is still trending into

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