Building a website involves many steps. Most are best handled by a professional developer or designer. One step, however, cannot be outsourced in the same way. Assembling content relies on knowing the business inside and out, which makes it best accomplished by the owner. Content ownership matters because design alone does not make a website. Without clear, business-specific content, visitors and search engines have nothing to understand or evaluate. Strong

If you started a business or built an early website yourself, you probably focused on getting something online fast. That’s common. But professional website building is a lot more involved than most people expect. It gets especially complex if you want to attract as much traffic as possible and turn that traffic into real leads or sales. Both goals require more than a decent-looking site. What Goes into Website Building?