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Digital Marketing, Roots Marketing News, Website Building

From Corporate Conversions to Roots Marketing

It’s Nice to Meet You… Again! In 2010, two friends sat together in a coffee shop and dreamed of building a company offering expertise in driving valuable traffic to the websites of local businesses. Their goal was to help companies use their website investment as a successful marketing tool. Search engine optimization was the key player, but not everyone was doing it right. These early talks about keywords and conversions READ MORE

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Website Building

WooCommerce 101: What You Should Know Before Building an Online Store

If you’re thinking about building an online store, you’ll quickly discover there are dozens of eCommerce platforms to choose from. But for businesses that want flexibility, scalability, and full control over their website, WooCommerce remains one of the most popular and powerful options. WooCommerce is an eCommerce plugin built for WordPress, and it allows you to turn a standard website into a fully functional online storefront. Whether you’re selling physical

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Website Building, Website Design

Is It Time to Refresh or Redesign Your Website? Here’s What You Should Know

If your website feels like it’s stuck in a time warp, you’re not alone. Many businesses are asking whether to redesign their site from the ground up or simply give it a visual refresh. While a refresh might seem like a faster, cheaper option, it’s not always the most effective, especially if your website is more than a few years old. In most cases, a full redesign is the smarter

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Website Building, Website Design, Website Performance

Audit Your Website To Improve Your Conversions

If your website isn’t bringing in the traffic or leads it once did, you’re not alone. Over time, even well-built sites can fall behind. Search engines update their algorithms, users expect faster and better experiences, and design standards shift. What worked five years ago may no longer be enough. If your traffic and conversion rates have steadily declined, you need to audit your website.  Why Should You Audit Your Website? 

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