From Corporate Conversions to Roots Marketing

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December 25, 2025

It’s Nice to Meet You… Again!

In 2010, two friends sat together in a coffee shop and dreamed of building a company offering expertise in driving valuable traffic to the websites of local businesses. Their goal was to help companies use their website investment as a successful marketing tool. Search engine optimization was the key player, but not everyone was doing it right. These early talks about keywords and conversions were just the beginning. With a small client roster and a team of two, the work began. 

It wasn’t long until a third member joined the team, and then a fourth. With that addition, sales began to soar and the opportunity to expand service offerings emerged as the digital landscape evolved. Capabilities shifted from simple blogging and basic SEO to include website building and digital marketing. 

The group at the coffee shop continued to grow with each passing year. Specialists in content, analytics, and design found their way to the table. Developers and strategists soon followed. And one day, they realized – they were no longer quite who they were when it all began.

Introducing Roots Marketing.

What began as a fledgling company 15 years ago has evolved into who we are today, and our new brand reflects that. We offer a comprehensive suite of marketing services including design, marketing, web development and managed hosting services. Our people, processes, and service offerings have grown – built upon a firm foundation that sets us apart. Our methods are grounded in research and results. We value growing client relationships – breaking ground for them and seeing their success through a strong, solid approach to marketing. 

With a nod to our past, we value where we come from as individuals, and honor our roots in our personal and professional lives. Our core values reflect who we are today – creative, grounded, interconnected, and real.

If you’ve grown with us over the years, we thank you and assure you of our commitment to the same level of service you’re experienced over the years. If you’re new to our team, we’re excited to show you who we are – and who we’ve been.

We are Roots Marketing: strong, grounded, and growing. 

Christa Blackman | Creative Director

Christa Blackman is a Creative Director who has designed print and interactive communications for Fortune 500 companies for over twenty years. She studied Graphic Design and English at the undergraduate level, and completed a Master’s degree with a thesis focused on usability. She has a passion for visual storytelling built upon a strong design foundation.

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