What I Learned From Renaming and Rebranding a 15-Year-Old Company
After 15 years as Corporate Conversions, we made the decision to rebrand and officially become Roots Marketing. That sentence still feels a little surreal to write. When you’ve operated under the same name for a decade and a half, it starts to feel permanent and like changing it will be disruptive, risky, or even irresponsible. But looking back now, there are three things I know for sure: Why We Changed READ MORE
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