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Branding, Roots Marketing News

What I Learned From Renaming and Rebranding a 15-Year-Old Company

After 15 years as Corporate Conversions, we made the decision to rebrand and officially become Roots Marketing. That sentence still feels a little surreal to write. When you’ve operated under the same name for a decade and a half, it starts to feel permanent and like changing it will be disruptive, risky, or even irresponsible. But looking back now, there are three things I know for sure: Why We Changed READ MORE

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Branding

Does Your Company Have an Outdated Logo?

When business owners think of redesigns, for the most part they focus on their website. This makes sense because a website is the online face of their company. A website redesign or facelift can give customers the assurance that the company is still active, growing, and improving. The website is not the company’s only representation, however. If used correctly for branding and in the company’s marketing, the company logo will

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Branding, Print Design

Print Design 101: Why Print Still Matters in a Digital-First World

For years, we’ve all heard the same prediction: print is dying. Yet every year, businesses continue to order brochures, mailers, tradeshow materials, catalogs, product sheets, and business cards. Why? Because print works—just in different ways than digital marketing does. Print design isn’t a relic of the long-ago, pre-internet era. It’s a tactile, memorable, deeply human medium that complements digital marketing rather than competes with it. When used thoughtfully, print becomes

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Branding

Why a Logo Refresh Can Reinvent Your Brand Without Losing Recognition

When business owners think about redesigns, they usually focus on their website. That makes sense. A website is often the digital face of your company. A fresh website reassures customers that your business is active, growing, and up to date. But your website isn’t the only representation of your company. Your logo, if used consistently in your branding and marketing, is what customers picture first in their mind’s eye. If

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