Branding, Content, Content Marketing, Social Media

How Blogging and Social Media Can Help Your Manufacturing Business

Manufacturers and other BTB companies are unfortunately at a disadvantage in the traditional marketing scene. But in terms of using newer marketing strategies like blogging and social media, many may have an actual advantage. Too few manufacturers either blog or use social media effectively to make business contacts or capture the attention of their potential audience. It’s easy to sell trendy items to the public either by using pictures or READ MORE

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Branding, Graphic Design, Website Design

Web Design: Why It’s Important and How We Do It: Part 2

In our last post, Web Design: Why It’s Important and How We Do It (Part 1), we took a look at why good web design is important to the success of your business. Today, we’ll share our simple 3-step process that can take your website design from concept to completion. STEP 1: DISCOVERY For any potential project, we start with an informal meeting to discuss intent and scope. From a

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Branding, SEO, Website Design, Website Performance

Web Design: Why It’s Important and How We Do It: Part 1

Statistics regarding the importance of web design are impressive. You may be surprised to learn: “38% of people will stop engaging with a website if the content or layout is unattractive” (Source: Adobe) “Judgements on a company’s credibility are 75% based on the company’s website design.” (Source: Web Credibility Research from Stanford University) “Research shows us that 94 percent of people notice the look-and-feel of a website or application first,

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Branding, SEO

Merging Your Branding and SEO Strategies for Success

Companies that want to stand out in a crowded marketplace know the importance of having a good brand. Integrating your business’s SEO efforts with your branding can create a powerful synergy that drives visibility, traffic and engagement, and customer loyalty. In this blog we will discuss some practical steps to blend your business’s SEO strategy and branding for maximum impact. Understanding How Branding and SEO Intersect SEO is the practice

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