a consistent social media posting strategy
Social Media

Consistent Social Media Posting: What Actually Makes It Work

If you’ve ever tried to manage social media for a business, you’ve probably run into the same challenge fairly quickly. You start with good intentions and post regularly for a little while. You feel inspired by a project you’re working on or experience a business win, and so you share with the wider world what you’re up to. Then things get busy, you forget to post, or you’re unsure of READ MORE

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Local Search, Mobile Search, Social Media

3 Inexpensive Ways for Manufacturers To Drive Leads Through Their Websites

Companies that sell trendy, consumer-friendly products often have an easier time generating buzz online. That’s because social media users love sharing handmade goods, organic products, and lifestyle brands with their friends. Many manufacturers, however, produce essential products that aren’t flashy or easily shared. Their components power industries, not Instagram feeds. So how do manufacturers generate leads? How do they reach the right audience in a crowded digital landscape? The good

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Branding, Content, Content Marketing, Social Media

How Blogging and Social Media Can Help Your Manufacturing Business

Manufacturers and other BTB companies are unfortunately at a disadvantage in the traditional marketing scene. But in terms of using newer marketing strategies like blogging and social media, many may have an actual advantage. Too few manufacturers either blog or use social media effectively to make business contacts or capture the attention of their potential audience. It’s easy to sell trendy items to the public either by using pictures or

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Social Media

How to Build Social Media Engagement with Your Customers

Navigating the social media landscape can feel a bit overwhelming, especially with the rapid changes we’re seeing. But don’t worry—we’ve got some fresh strategies to help you boost engagement and connect more authentically with your audience. 5 Ways to Connect with Your Audience on Social Media  Embrace User-Generated Content (UGC) People love sharing their experiences. Encourage your customers to post about how they have used (and loved!) your products or

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