Most businesses put a fair amount of effort into creating content for social media. They spend time writing posts, sharing updates, and trying to stay visible in front of customers. What often gets overlooked, however, are the profiles themselves. Your social media profile is frequently one of the first things people see when they encounter your business online. Before they read a post, visit your website, or contact your company, READ MORE

If you’ve ever tried to manage social media for a business, you’ve probably run into the same challenge fairly quickly. You start with good intentions and post regularly for a little while. You feel inspired by a project you’re working on or experience a business win, and so you share with the wider world what you’re up to. Then things get busy, you forget to post, or you’re unsure of