Social Media

How to Build Social Media Engagement with Your Customers

Navigating the social media landscape can feel a bit overwhelming, especially with the rapid changes we’re seeing. But don’t worry—we’ve got some fresh strategies to help you boost engagement and connect more authentically with your audience. 5 Ways to Connect with Your Audience on Social Media  Embrace User-Generated Content (UGC) People love sharing their experiences. Encourage your customers to post about how they have used (and loved!) your products or READ MORE

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Content Marketing, SEO, Social Media

How Content Marketing, Social Media and SEO Connect To Make You The Expert in Your Industry

Roots Marketing takes Google seriously when they say they want well written, relevant content, and so should every business. This is the information your customers are looking for online, and, when you provide it in a regular, timely, and well researched fashion, you will snag their attention. To create and publish that content, we have developed a system of getting to know our clients, their industries, and their goals. Getting

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Digital Advertising, Social Media

Paid Social vs. Paid Search: What’s the Difference?

Paid search and paid social advertising are two of the most popular forms of digital marketing. Both marketing methods involve businesses paying to have their ads displayed in front of potential customers online. However, there are some key differences between the two. If you’re wondering what the difference is between paid social and paid search, we break it down here.  Different Approaches to Digital Marketing Paid search ads are displayed

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Branding, Digital Advertising, Graphic Design, Marketing, Social Media

A Graphic Design Formula for Successful Social Media

The benefits of social media marketing are proven and many. Building brand awareness, creating an online community, and lead generation are just a few of the key reasons to market on social channels. With social media marketing, you can reach a large audience with a relatively small budget. In this post, I’ll share my simple graphic design formula for creating visually engaging social graphics that build brand recognition and encourage

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