Social media can be both a blessing and a curse. From a personal standpoint, it can be very engrossing and entertaining. In fact, the average American user spends 2 hours and 14 minutes per day on social media, with young people and women spending even more time. That’s a lot of time! You may wonder if this time is well spent, and, if not, how can you increase your social READ MORE
5 Ways to Increase Your Social Media Productivity Read Post »
All kinds of businesses are tackling social media today. It’s not just big brands who have a Twitter and an Instagram anymore. Your local plumber might have one. The library around the corner has probably integrated all of its accounts for better exposure. That’s because using social media well is one of the cheapest and simplest ways to get noticed, especially when your business is local and pulls its customers
How to Manage Customer Complaints on Social Media Read Post »
At Roots Marketing, it’s our goal to write timely, even seasonal, pieces on often googled topics for our clients’ blogs. An interesting, regularly updated blog builds a network of readers over time. These readers can easily become new customers for our clients. Adding fresh content to a website also increases its SEO value which results in higher search rankings and more exposure to a target audience, as does building a
How Does Your Backlink Profile and Strategy Look? Read Post »
Previously, we’ve discussed how manufacturers can utilize social media and drive leads through their websites. Creating a presence and a brand for your company on social media can be challenging, especially for manufacturers or companies that sell business to business. How can you boost awareness of your brand and attract customers? How do you promote products and services that are important and necessary but harder to market? How do you
Be an Informer, not a Meformer on Your Social Media Read Post »
