Reputation Management, Social Media

How to Manage Customer Complaints on Social Media

All kinds of businesses are tackling social media today. It’s not just big brands who have a Twitter and an Instagram anymore. Your local plumber might have one. The library around the corner has probably integrated all of its accounts for better exposure. That’s because using social media well is one of the cheapest and simplest ways to get noticed, especially when your business is local and pulls its customers READ MORE

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Link Building, SEO, Social Media

How Does Your Backlink Profile and Strategy Look?

At Roots Marketing, it’s our goal to write timely, even seasonal, pieces on often googled topics for our clients’ blogs. An interesting, regularly updated blog builds a network of readers over time. These readers can easily become new customers for our clients. Adding fresh content to a website also increases its SEO value which results in higher search rankings and more exposure to a target audience, as does building a

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Social Media

5 Ways to Optimize Your Social Media Profiles

Businesses that wisely use social media to interact with their customers and drive conversions will want to use those social media channels as effectively as possible. One of the ways to do this is to optimize social media profiles so they will make an impact and convey the right and intended messages to their online audiences. How can businesses optimize their social media profiles? Here are 5 ways we suggest.

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Social Media

Be an Informer, not a Meformer on Your Social Media

Previously, we’ve discussed how manufacturers can utilize social media and drive leads through their websites. Creating a presence and a brand for your company on social media can be challenging, especially for manufacturers or companies that sell business to business. How can you boost awareness of your brand and attract customers? How do you promote products and services that are important and necessary but harder to market? How do you

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