Email Marketing, Marketing

Email Marketing 101: Building Stronger Connections with Your Audience

You open your inbox in the morning and see an email from a company you’ve ordered from before. The subject line reads: “Your favorite product is back—plus, here’s 15% off.” You click. That single email just turned you, an existing customer, into a repeat sale. That’s the power of email marketing. With so many marketing channels available today, it’s easy to assume email has been replaced by social media, text READ MORE

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Content Marketing, Digital Advertising, Google Business Profile, Marketing, Reviews, SEO

5 Local Marketing Strategies That Really Work

In order to succeed in your local market, you must develop effective local marketing strategies to build your brand authority and attract more customers. Using digital marketing is a powerful way to connect your business or restaurant with its nearby audience.  Does your business market primarily to a local customer base?  Do you need your products or services to be found by local audiences?  In this blog we give some

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Marketing

Why the Discovery Process Matters Before Any Marketing Work Begins

Basic Marketing 101: in order for your marketing efforts to succeed, you have to have a good understanding of two things: what you are selling and who you are selling it to. If you don’t know either (or both!), you’re doomed to fail, or at least be much less successful than you could be. This is why we take the discovery process with our new clients so seriously at Roots

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digital marketing agency near me
Digital Marketing, Marketing

What to Expect When Hiring a Digital Marketing Agency Near You

If you’re typing “digital marketing agency near me” into Google, you’re likely ready to hand off part or all of your marketing strategy. Owning a small business or leading a growing company often means reaching a point where including outside expertise makes sense. Hiring a local agency can be a smart move, but it’s also a meaningful commitment that’s easier to navigate when expectations are clear. The hiring process usually

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