Google Business Profile, Local Search, Marketing

Use Your Google Business Profile in Your Holiday Season Marketing

As the leaves fall and the temperatures drop, we move into the holiday season. For many businesses this part of the year is crucial to their bottom line. Changing operating hours can be confusing for the public. Under normal circumstances, using your Google Business Profile to keep your customers informed is smart. If your hours are changing or extending, it’s even more important to use it in your holiday season marketing.  READ MORE

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Marketing

Should You Reduce Your Marketing Budget during a Recession?

The United States is experiencing the unprecedented combination of a pandemic and widespread business closures that are causing most people a great deal of stress. For business owners in uncertain times like these, it’s difficult to know what expenses to keep and which to cut. This is never an easy decision, but some sacrifices must be made to keep a business viable and able to weather a downturn. Usually one

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Marketing, Social Media

How to Avoid Marketing Mistakes with Your Social Media Strategy

First, there is deciding which platforms are important and current. This has obviously varied over time. Is it Facebook or is Facebook passe now, the last refuge of retirees with too much time on their hands? On the other hand, perhaps marketing to retirees would be profitable for your company. What Is Your Current Social Media Strategy? Is your business or your niche photogenic enough for Instagram to work for

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Marketing

Why You Should Be Marketing To Millennials

How much of your SEO strategy is targeted at specific demographics? More specifically, before you implement any SEO strategy for your company have you identified your target demographic and incorporated their stated needs and wants? If you have not, you are almost certainly missing opportunities or squandering resources on low ROI strategies. The Baby Boomer generation has occupied the public eye for nearly 70 years, and all segments of society,

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