Branding, Graphic Design, Marketing

Elements of a Brand in Practice: Blue Apron’s Recipe for Success

How do you feel when you interact with a particular brand? Someone behind the scenes has given the answer to that question quite a bit of thought. The American Association of Marketing defines a brand as “a name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” Taking it a step further, branding is exciting! The elements of READ MORE

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Digital Advertising, Marketing

Setting SMART Goals for Your Company

The first step in any marketing plan is understanding what your business needs and why. Many people we work with are familiar with marketing buzzwords like SEO, content marketing, email marketing, and SEM, but these are only ingredients in the recipe for marketing success. Our team at Corporate Conversions implements and executes different types of marketing for our clients using the above strategies and more, but it’s also our job

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Conversions, Digital Advertising, Marketing

The Whats and Whys of Pop-up Marketing: Part 2

Tool Review – Convert Pro In my last post, The Whats and Whys of Pop-up Marketing: Part 1, I took a look at why pop-up marketing is an effective lead generator and some best practices for creating pop-up campaigns strategically. In this follow-up post, I’ll review Convert Pro, one of the top email opt-in plugins that I use regularly to design and implement pop-up campaigns. Convert Pro is a comprehensive,

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Conversions, Digital Advertising, Marketing

The Whats and Whys of Pop-up Marketing: Part 1

The nature and use of pop-up windows for marketing has evolved as we continue to understand user behavior. When used strategically, a pop-up window is an effective tool that can actually enhance the user experience – and generate leads.  Let’s take a look at why pop-ups work. Pop-ups offer the user something “good.” An informative e-book, a free email subscription, a PDF filled with good counsel…if a user is on your

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