Content Marketing, Digital Advertising, Google Business Profile, Marketing, Reviews, SEO

5 Local Marketing Strategies That Really Work

In order to succeed in your local market, you must develop effective local marketing strategies to build your brand authority and attract more customers. Using digital marketing is a powerful way to connect your business or restaurant with its nearby audience.  Does your business market primarily to a local customer base?  Do you need your products or services to be found by local audiences?  In this blog we give some READ MORE

5 Local Marketing Strategies That Really Work Read Post »

ads in ai overviews - is this possible?
AI, AI SEO, Digital Advertising, Google

Ads in AI Overviews: Why We Aren’t Changing Our PPC Strategy

The Hype vs. The Reality There’s been a lot of noise around AI Overviews (AIOs) over the past year. First it was about zero-click searches taking traffic away from websites. Now that ads are starting to appear in AIOs, the conversation has shifted to, “How do we get our ads in there?” The reality is, AIOs aren’t a new network you can target like Search, Display, or Shopping. They’re just

Ads in AI Overviews: Why We Aren’t Changing Our PPC Strategy Read Post »

AI in PPC Marketing - how does it work?
AI, Digital Advertising

AI and PPC: What It Actually Means for Businesses Running Ads

If you’ve run online advertising in the last few years, you’ve probably noticed something: every platform now talks about artificial intelligence constantly. Google talks about AI bidding. Microsoft talks about AI audiences. Almost every new feature promises “AI-powered results.” For most business owners, that raises a pretty simple question: what does that actually mean for the ads we’re running? The honest answer is that AI has been part of pay-per-click

AI and PPC: What It Actually Means for Businesses Running Ads Read Post »

Digital Advertising

How Much Does Digital Marketing Cost?

Exactly how much does digital marketing cost?People often wonder what the cost of good digital marketing is, and the answer is: It depends. Unfortunately, that’s not a very helpful response for any company on a budget, so in this blog we will break down the different aspects of digital marketing into ballpark numbers. At Roots Marketing, we understand the importance of a professional, continuously maintained online presence, and we want

How Much Does Digital Marketing Cost? Read Post »

Scroll to Top