ads in ai overviews - is this possible?
AI, AI SEO, Digital Advertising, Google

Ads in AI Overviews: Why We Aren’t Changing Our PPC Strategy

The Hype vs. The Reality There’s been a lot of noise around AI Overviews (AIOs) over the past year. First it was about zero-click searches taking traffic away from websites. Now that ads are starting to appear in AIOs, the conversation has shifted to, “How do we get our ads in there?” The reality is, AIOs aren’t a new network you can target like Search, Display, or Shopping. They’re just READ MORE

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Google, SEO

Ranking on Google Is Harder than You Think

The Internet is filled with millions of web pages, each vying for a spot at the top of the most popular search engines like Google, Yahoo! and Bing. In order to properly optimize the search engine ranking of a business, keywords and metadata must be used. Creating and updating website content on a regular basis is also very important. For these reasons, ranking on Google is harder than you may

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Google, Reviews, SEO

The Importance of Google Reviews for Local SEO

Business owners know the importance of reviews for getting customers through the door. Building trust in your community and among your customers is vital for boosting sales, and a good review carries weight. Google recently updated its best practices for soliciting reviews. The new information on Google Business Profile Help about Google Reviews reads:   “Reviews are useful for potential customers when they’re honest and objective. Customers find a mix of

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Google, Google Business Profile, Local Search

Google My Business Becomes Google Business Profile

Google is changing the name of its business profile management system from Google My Business to Google Business Profile. Google stated that its intent behind this change is “to keep things simple” and to extract more of the business profile from the GMB app and insert it directly into Google Search, Google Maps and other Google products.  A New Google Incarnation  Google My Business has already been through a number

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