Google, Google Business Profile, Local Search

Google My Business Becomes Google Business Profile

Google is changing the name of its business profile management system from Google My Business to Google Business Profile. Google stated that its intent behind this change is “to keep things simple” and to extract more of the business profile from the GMB app and insert it directly into Google Search, Google Maps and other Google products.  A New Google Incarnation  Google My Business has already been through a number READ MORE

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Google, Google Business Profile, Local Search

What Does the Google Page Experience Update Mean for Your Website?

Very soon Google will have completed its update of Page Experience. This update began in mid-June, and the tech giant expects it to be fully operational by the end of August. Google began preparing the public in advance so they would have time to make adjustments to their websites to avoid experiencing problems with their search results. What is Google Page Experience, and how does it affect websites? What Is

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Content, Google, SEO

Your Website’s Freshness Score: Does It Need a Content Facelift?

One simple way you can increase the effectiveness of your website’s SEO and gain more traffic from search engines is to update your website’s old content. If you take the time to go over content that is outdated and give your site a content facelift, this will improve your website’s freshness score. What Is a Freshness Score?  Google stated one of its goals when it comes to its algorithm is

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Google, SEO

How to Set up Google Search Console

In a previous blog piece we talked about what Google Search Console is and why website owners should use it. In this blog piece we will go over how to set up Google Search Console so you can get it up and running and begin to improve your website, your SEO, your marketing and content, and ultimately your search rankings and conversions. Adding Your Website to Google Search Console To

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