​For business owners and SEO professionals, every time Google changes things around in terms of how it evaluates websites and ranks them in its search results can be nerve wracking. This is true even for companies who pay attention to Google’s mission statement and the resulting changes that have come down the line. In the fall, Google announced that it was employing machine-learning artificial intelligence system called RankBrain in order READ MORE

​Google’s PageRank revolutionized the internet. Without this specific meter for measuring how important Google considered web pages, Search Engine Optimization (SEO) would have a completely different history. The History of Google PageRank How did PageRank work? In an effort to change and influence we content, Google created an algorithm to measure how useful a specific page was, and this rank showed up on the Google Toolbar, the first version of

As of July of 2014 Google changed its rankings system to give more weight to online sites like local directories, maps, and review sites. Google is continuously exploring new ways to make their algorithm produce the most organic, relevant, and original information possible, and they’ve tweaked it to produce what they believe their users will find most helpful. With Pigeon, company websites now frequently rank below their Yelp (or other

To begin, it’s necessary to understand how Google penalties work. Google, of course, doesn’t just – poof! – make websites disappear. It makes websites disappear from Google rankings. However, since Google is the most used search engine, disappearing from Google makes your business the equivalent of invisible. You’re still there, but no one searching for what you do or sell will be able to find you on Google unless they