Branding

Why a Logo Refresh Can Reinvent Your Brand Without Losing Recognition

When business owners think about redesigns, they usually focus on their website. That makes sense. A website is often the digital face of your company. A fresh website reassures customers that your business is active, growing, and up to date. But your website isn’t the only representation of your company. Your logo, if used consistently in your branding and marketing, is what customers picture first in their mind’s eye. If READ MORE

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Website Building, Website Design

2025 Web Design Trends

In 2025, web designers continue to place emphasis on user-centric aesthetics with the goal of creating efficient, engaging online experiences. Pairing this approach with new technological advancements like AI and enhanced accessibility features will drive how we design and develop web sites this year. Let’s take a look at the 2025 web design trends: AI Driven Imagery and Personalizations AI is a powerful tool for image generation and enhancement. Perhaps

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Branding, Graphic Design, Website Design

Web Design: Why It’s Important and How We Do It: Part 2

In our last post, Web Design: Why It’s Important and How We Do It (Part 1), we took a look at why good web design is important to the success of your business. Today, we’ll share our simple 3-step process that can take your website design from concept to completion. STEP 1: DISCOVERY For any potential project, we start with an informal meeting to discuss intent and scope. From a

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Branding, SEO, Website Design, Website Performance

Web Design: Why It’s Important and How We Do It: Part 1

Statistics regarding the importance of web design are impressive. You may be surprised to learn: “38% of people will stop engaging with a website if the content or layout is unattractive” (Source: Adobe) “Judgements on a company’s credibility are 75% based on the company’s website design.” (Source: Web Credibility Research from Stanford University) “Research shows us that 94 percent of people notice the look-and-feel of a website or application first,

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