Branding

Does Your Company Have an Outdated Logo?

When business owners think of redesigns, for the most part they focus on their website. This makes sense because a website is the online face of their company. A website redesign or facelift can give customers the assurance that the company is still active, growing, and improving. The website is not the company’s only representation, however. If used correctly for branding and in the company’s marketing, the company logo will READ MORE

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Digital Marketing, Roots Marketing News, Website Building

From Corporate Conversions to Roots Marketing

It’s Nice to Meet You… Again! In 2010, two friends sat together in a coffee shop and dreamed of building a company offering expertise in driving valuable traffic to the websites of local businesses. Their goal was to help companies use their website investment as a successful marketing tool. Search engine optimization was the key player, but not everyone was doing it right. These early talks about keywords and conversions

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Print Design

When Should Your Business Use a Brochure vs. a Catalog? A Simple Guide

Most businesses eventually run into the same question when putting together print materials. If you’re at a conference, a sales meeting, or out in the community, you often need something you can hand to a customer. This is something they can take with them, something that explains what you do in a clear way. Should it be a brochure, or would a catalog work better? This seems like a simple

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Print Design

Are Business Cards Still Relevant? Why They Matter More Than Ever in 2026

In a world where digital networking dominates, many people ask themselves: are business cards still relevant? It’s a fair question. The business card, with its paper analog interface seems tied firmly to a former era – mid 20th century or even earlier. In fact, business cards in their earliest modern form originated at Versailles. Wealthy aristocrats trapped at court by a watchful Louis XIV needed a way to keep track

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