Website Building, Website Design

Squarespace vs. WordPress? A Primer and Cheat Sheet to Help You Decide

Hardly a website project crosses my desk without the question of, “Squarespace vs. WordPress? How should I build my website?” being asked. Let’s take a look at two of the most popular ways to build your website and the pros and cons of each. Squarespace…or, the Nissan Altima of Website Builders When I was first introduced to Squarespace, I must admit the art director in me reflexively rolled my eyes

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Graphic Design, Website Design

The Alphabet Soup of Image File Formats

It’s no secret that many of us learn simply by looking. In fact, studies have found that 65% of us are primarily visual learners. On your website and in your marketing efforts, visuals and support graphics are a must-have if you’re hoping to engage your users. Photographs attract attention, trigger emotion, and create a human connection. Logos create brand recognition and orient users on your site or social media channels.

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Branding, Roots Marketing News

Old Friend, New Friend, Green Friend, Blue Friend – We’ve Rebranded!

Thank you, Dr. Seuss, for that fantastic introduction. Or, in this case, re-introduction may be more appropriate. Corporate Conversions is ten years in the making, ten years in the business, and excited to move forward with our new brand into our next decade of service. Our company looked back to where we began, as a simple team of two in the digital marketing space. Over the years, we’ve acquired more

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Graphic Design

The DNA of Design

If you’ve ever wondered what is involved in graphic design or what it is a graphic designer does exactly, here is Corporate Conversions’ Creative Director Christa Blackman sharing what her daily schedule and responsibilities involve:  I’ve often heard people ask the hypothetical question, “What would you do if you didn’t have to work?” I never really understood that question, as designing has always been an integral part of my life,

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