Tool Review – Convert Pro In my last post, The Whats and Whys of Pop-up Marketing: Part 1, I took a look at why pop-up marketing is an effective lead generator and some best practices for creating pop-up campaigns strategically. In this follow-up post, I’ll review Convert Pro, one of the top email opt-in plugins that I use regularly to design and implement pop-up campaigns. Convert Pro is a comprehensive,

The nature and use of pop-up windows for marketing has evolved as we continue to understand user behavior. When used strategically, a pop-up window is an effective tool that can actually enhance the user experience – and generate leads.  Let’s take a look at why pop-ups work. Pop-ups offer the user something “good.” An informative e-book, a free email subscription, a PDF filled with good counsel…if a user is on your