Branding, Graphic Design, Marketing

Elements of a Brand in Practice: Blue Apron’s Recipe for Success

How do you feel when you interact with a particular brand? Someone behind the scenes has given the answer to that question quite a bit of thought. The American Association of Marketing defines a brand as “a name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” Taking it a step further, branding is exciting! The elements of READ MORE

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Website Design

Top B2B Web Design Trends in 2023

The new year is upon us, and with that comes new trends and methodologies for web design. Many of the design trends for 2023 are not surprising – designing with accessibility in mind, inclusion of video content, and a continuation of 2022’s emphasis on large and stylized typography. What was surprising was the unexpected shift from simplicity in design to a more visually busy approach – including techniques like overstimulation,

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User Experience, Website Building, Website Design, Website Performance

Website Redesigns: Say This, Not That

A website redesign is often perceived by many as a time-consuming process with a big price tag attached. For those of us working in digital marketing, we know that nothing could be further from the truth. With a little bit of insider knowledge, and a shift from a fixed to a growth mindset, website redesigns can be easily accomplished. In this post, I’ll share the most common concerns I hear

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Graphic Design, Website Building, Website Design

2022 Web Design Trends

The midpoint of 2022 is fast approaching. If you have a curious eye for what’s en vogue in web design or are questioning how a website makeover might look on your site, here’s a quick look at seven trends we’ve been seeing this year: 1. Large type, and in some cases, type only Though large hero images are still widely used, designers are making a big visual impact by eliminating

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