Branding, Digital Advertising, Graphic Design, Marketing, Social Media

A Graphic Design Formula for Successful Social Media

The benefits of social media marketing are proven and many. Building brand awareness, creating an online community, and lead generation are just a few of the key reasons to market on social channels. With social media marketing, you can reach a large audience with a relatively small budget. In this post, I’ll share my simple graphic design formula for creating visually engaging social graphics that build brand recognition and encourage READ MORE

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Branding, Graphic Design, Marketing

Elements of a Brand in Practice: Blue Apron’s Recipe for Success

How do you feel when you interact with a particular brand? Someone behind the scenes has given the answer to that question quite a bit of thought. The American Association of Marketing defines a brand as “a name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” Taking it a step further, branding is exciting! The elements of

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Graphic Design, Website Building, Website Design

2022 Web Design Trends

The midpoint of 2022 is fast approaching. If you have a curious eye for what’s en vogue in web design or are questioning how a website makeover might look on your site, here’s a quick look at seven trends we’ve been seeing this year: 1. Large type, and in some cases, type only Though large hero images are still widely used, designers are making a big visual impact by eliminating

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Graphic Design, Website Design

Stock Photography 101

Recently I shared some information about the many file formats for digital imagery. If you missed it, check out The Alphabet Soup of Image File Formats. Today, I’ll share some industry secrets about where you can find stock photography file types for use in your digital marketing projects – and many of them are absolutely free. First, let’s talk a bit about licensing.  Through the magic of Google, it’s possible

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