Content Marketing, Digital Advertising, Marketing, User Experience, Website Building, Website Design

Anatomy of Effective Landing Pages

Landing pages have become an increasingly popular and effective tactic in the marketing toolkit. A landing page is a single web page that appears upon clicking on a search-generated link, or through a marketing promotion via email or online advertisement. Content and visual presentation expound upon the search result or campaign, and is targeted to a specific audience. The driving purpose of a landing page campaign is lead generation. That’s a READ MORE

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Digital Advertising, Social Media

Paid Social vs. Paid Search: What’s the Difference?

Paid search and paid social advertising are two of the most popular forms of digital marketing. Both marketing methods involve businesses paying to have their ads displayed in front of potential customers online. However, there are some key differences between the two. If you’re wondering what the difference is between paid social and paid search, we break it down here.  Different Approaches to Digital Marketing Paid search ads are displayed

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Branding, Digital Advertising, Graphic Design, Marketing, Social Media

A Graphic Design Formula for Successful Social Media

The benefits of social media marketing are proven and many. Building brand awareness, creating an online community, and lead generation are just a few of the key reasons to market on social channels. With social media marketing, you can reach a large audience with a relatively small budget. In this post, I’ll share my simple graphic design formula for creating visually engaging social graphics that build brand recognition and encourage

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Digital Advertising, Marketing

Setting SMART Goals for Your Company

The first step in any marketing plan is understanding what your business needs and why. Many people we work with are familiar with marketing buzzwords like SEO, content marketing, email marketing, and SEM, but these are only ingredients in the recipe for marketing success. Our team at Corporate Conversions implements and executes different types of marketing for our clients using the above strategies and more, but it’s also our job

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