Google, Google Business Profile, Local Search

Google My Business Becomes Google Business Profile

Google is changing the name of its business profile management system from Google My Business to Google Business Profile. Google stated that its intent behind this change is “to keep things simple” and to extract more of the business profile from the GMB app and insert it directly into Google Search, Google Maps and other Google products.  A New Google Incarnation  Google My Business has already been through a number

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SEO, Website Building

Why Is Site Structure Important?

When companies design or update their websites, most often the focus is on how the website will look, in terms of layout or images. Unfortunately, they frequently overlook the site’s underlying structure. Site structure is crucial for user experience. Because of this, improving it will impact a website’s SEO and increase traffic and conversions.  What is Site Structure?  Site structure refers to how a website’s content is organized and connected.

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Google, Google Business Profile, Local Search

What Does the Google Page Experience Update Mean for Your Website?

Very soon Google will have completed its update of Page Experience. This update began in mid-June, and the tech giant expects it to be fully operational by the end of August. Google began preparing the public in advance so they would have time to make adjustments to their websites to avoid experiencing problems with their search results. What is Google Page Experience, and how does it affect websites? What Is

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Digital Advertising

PPC Success Depends on Your Website

There are many platforms for Pay Per Click (PPC). Some familiar platforms include: Google ads (AdWords), Microsoft ads (Bing ads), Facebook ads, LinkedIn ads, and retargeting services like AdRoll. Which ones should your company use in order to achieve greater PPC success? Many companies Corporate Conversions works with have tried to manage PPC in house with little or no experience. They tell us, “It feels like it’s working,” but that

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