If you’ve been following this blog for awhile, you’ll know that SEO has changed quite a bit in the past three years, and small to medium-sized businesses that want to make sure their companies show up in Google searches have had to navigate the changing criteria by which Google has determined what shows up in searches. We’ve known since last fall that Google intended to utilize RankBrain, its machine-learning artificial READ MORE

​Google’s PageRank revolutionized the internet. Without this specific meter for measuring how important Google considered web pages, Search Engine Optimization (SEO) would have a completely different history. The History of Google PageRank How did PageRank work? In an effort to change and influence we content, Google created an algorithm to measure how useful a specific page was, and this rank showed up on the Google Toolbar, the first version of