Google Business Profile

Google Business Profile Posts: A Local Search and Marketing Opportunity

Google Business Profile is a game changer for local search. It’s something all businesses should be utilizing. We have talked before about why Google Business Profile is a valuable (and free!) local search tool, and we’ve detailed what you need to do to claim your company’s Google Business Profile listing. Optimizing and updating your listing will make your company vastly more competitive within your local market. Updating your Google Business READ MORE

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Google Business Profile

How to Claim a Google Business Profile Listing

Using their Google Business Profile is one effective way small and medium sized businesses can improve their local search rankings and traffic to their sites. Creating and optimizing a Google Business Profile is simple and free. It puts your business on Google Maps and helps differentiate your company from your competition in searches. Users will see your listing come up in the sidebar when they search for related products or

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Digital Accessibility

The Department of Justice Issues New Digital Accessibility Compliance Guidance

Recently the United States Department of Justice released new guidance on digital accessibility compliance. This is intended to help state and local governments understand and comply with the DOJ’s new standard. It included this statement:  Inaccessible web content means that people with disabilities are denied equal access to information. An inaccessible website can exclude people just as much as steps at an entrance to a physical location. Ensuring web accessibility

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Google Business Profile, Local Search, Marketing

Use Your Google Business Profile in Your Holiday Season Marketing

As the leaves fall and the temperatures drop, we move into the holiday season. For many businesses this part of the year is crucial to their bottom line. Changing operating hours can be confusing for the public. Under normal circumstances, using your Google Business Profile to keep your customers informed is smart. If your hours are changing or extending, it’s even more important to use it in your holiday season marketing. 

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