Digital Advertising, Marketing

Setting Digital Marketing Goals

Whether you’re a small business owner or a marketing professional, setting clear and achievable goals is essential for the success of your online marketing efforts. In this blog we’ll provide some tips on how to plan and create achievable digital marketing goals. What Are Your Digital Marketing Goals? First and foremost, it’s important to understand the importance of setting goals. Goals help to provide focus and direction for your marketing READ MORE

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Branding, SEO

Merging Your Branding and SEO Strategies for Success

Companies that want to stand out in a crowded marketplace know the importance of having a good brand. Integrating your business’s SEO efforts with your branding can create a powerful synergy that drives visibility, traffic and engagement, and customer loyalty. In this blog we will discuss some practical steps to blend your business’s SEO strategy and branding for maximum impact. Understanding How Branding and SEO Intersect SEO is the practice

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Reputation Management, Reviews

What is the Best Way to Respond to Negative Reviews?

The internet has been an amazing tool for disseminating information. This has been both good and bad for businesses. While you can get noticed and generate traffic (and subsequent sales), it can also be used as a cudgel by customers who are disgruntled or even vengeful. Consumers, annoyed with substandard telephone customer service, now report their problems and complaints online – directly tweeting or posting on companies’ Facebook walls and

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Local Search, SEO

How Fake Reviews Can Tank Your SEO Business

Have you ever thought about using fake reviews to pad your Google Business Profile or offset a bad review or two left for your business? Or, worse, leaving a bad review for a competitor? It’s not a good idea for many reasons. Fake Reviews and MORE Fake Reviews Fake reviews are everywhere, and, as early as 2013 New York, Attorney General Eric Schneiderman settled with 19 different SEO companies over

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