Conversions

What Website Conversions Should You Be Tracking?

When businesses invest in a new website design or begin exploring digital advertising, one of the first questions that arises is: Are these efforts actually working? No company wants to spend money on strategies that don’t drive measurable results. That’s where the concept of conversions comes in. What Is a Conversion? A conversion is any action taken on your website that has measurable value for your business. Tracking these actions READ MORE

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Branding, Roots Marketing News

What I Learned From Renaming and Rebranding a 15-Year-Old Company

After 15 years as Corporate Conversions, we made the decision to rebrand and officially become Roots Marketing. That sentence still feels a little surreal to write. When you’ve operated under the same name for a decade and a half, it starts to feel permanent and like changing it will be disruptive, risky, or even irresponsible. But looking back now, there are three things I know for sure: Why We Changed

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Website Building

Website Building: What Goes into Building a Site

If you started a business or built an early website yourself, you probably focused on getting something online fast. That’s common. But professional website building is a lot more involved than most people expect. It gets especially complex if you want to attract as much traffic as possible and turn that traffic into real leads or sales. Both goals require more than a decent-looking site. What Goes into Website Building?

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Marketing

Why Working with a Local Marketing Agency Can Boost Your Business Faster

Timing matters in marketing. In fact, timing is one of the most important factors in meeting your audience where they are with their current needs. When opportunities come up or when your phone stops ringing, you can’t afford to wait weeks for an answer from your marketing team. That’s where working with a local marketing agency really makes a difference. The right local partner doesn’t just provide marketing services; they

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