Marketing

Should You Reduce Your Marketing Budget during a Recession?

The United States is experiencing the unprecedented combination of a pandemic and widespread business closures that are causing most people a great deal of stress. For business owners in uncertain times like these, it’s difficult to know what expenses to keep and which to cut. This is never an easy decision, but some sacrifices must be made to keep a business viable and able to weather a downturn. Usually one

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Local Search

How Do You Improve Desktop and Mobile Local Search?

We all use our devices to do searches to find local businesses, products, and things to do. Do you primarily access the internet using a mobile device or a desktop computer? Whichever type of device you’re using, odds are that you have noticed that Google and other search engines are getting more targeted with local search. While the results are similar you may notice that they are slightly different based

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Digital Accessibility

How Important Is Digital Accessibility?

On October 28, Ellen DoÒornbos, a local web developer and Certified Professional of Accessibility Core Competencies, gave a presentation about the importance of digital accessibility. This presentation was called HTML + A11y, and among the attendees was our own web developer, Mike Reed. Here are some highlights from this presentation. What Is Digital Accessibility? Digital accessibility means ensuring equal access to websites, mobile apps, and electronic documents for people with

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SEO, Website Design

3 Steps to Keep Organic Traffic After You Redesign Your Website

Before You Redesign Your Website SEO Must Be Part of the Process If your site designer is not affiliated with your developers and SEO team, make sure they get acquainted. In fact, they should be regularly communicating because each plays a crucial role in how your website will ultimately perform. Once these three all understand your goals and ambitions, it is time to move on to the redesign. During the

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