Link Building, SEO, Social Media

How Does Your Backlink Profile and Strategy Look?

At Roots Marketing, it’s our goal to write timely, even seasonal, pieces on often googled topics for our clients’ blogs. An interesting, regularly updated blog builds a network of readers over time. These readers can easily become new customers for our clients. Adding fresh content to a website also increases its SEO value which results in higher search rankings and more exposure to a target audience, as does building a READ MORE

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Content, SEO

The Art of Crafting Landing Page SEO

Website owners who focus on optimizing their landing pages may not be aware of its importance to SEO. Google ranks landing pages based on how much time a user spends on average on a page. Landing pages that have a high bounce rate may signal to Google that this page does not have any useful information users want to read, so having a high bounce rate can affect a site’s

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SEO, Website Performance

Take Advantage of Our Free Website Analysis

Are you concerned that your company’s website isn’t ranking effectively for important search terms? Are you not getting the traffic and conversions your company needs for success? Corporate Conversions offers free website analysis to our potential customers, and we would be happy to do one for your site. We will let you know where you can make improvements to increase its effectiveness, get your more traffic, and become more profitable

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Content Marketing, Website Building

What is a Landing Page and How Does One Work?

Creating a landing page is one way businesses attempt to quickly engage with their customers online. But what exactly is a landing page and how do you create an effective one? What Is a Landing Page? Technically, any web page is a landing page because by clicking on it, you land there, but for marketing purposes, landing pages are standalone pages, essentially separated from the rest of a business’s website.

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