Digital Advertising, Graphic Design, Marketing, Website Design

Generative AI for Designers – A Primer

This year’s Adobe Max conference was heavily steeped in the latest AI technologies that Adobe is offering for use by creative professionals everywhere. Adobe Firefly, released in March 2023, is a family of generative AI models with an initial focus on creation of images and text effects. I was pleasantly surprised to find that the capabilities of Firefly were also sprinkled throughout my current roster of Adobe software, including Photoshop READ MORE

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User Experience, Website Building, Website Design

Why Is Website User Experience Important?

Having a website is considered necessary for most businesses to be competitive. Unfortunately, it’s not enough to throw a website together and hope for the best. Your website is a very important communication tool for you to reach your customers. If it’s not designed to present the right information and guide customers to what they want to see and need to know, it’s, at best, flawed. In fact, a badly

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Marketing, User Experience, Website Building, Website Design

2024 Web Design Trends

It’s the New Year, so let’s dive right into our expectations for 2024 web design trends. Already this year, I’m seeing some overlap from 2023’s design trends, along with a few new interesting techniques and approaches. Here’s a rundown of what’s currently happening in web design from the visual vantage point: Typography Good news for designers who love typography: the movement toward large, creative typographic elements is still trending into

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Content Marketing, Digital Advertising, Marketing, User Experience, Website Building, Website Design

Anatomy of Effective Landing Pages

Landing pages have become an increasingly popular and effective tactic in the marketing toolkit. A landing page is a single web page that appears upon clicking on a search-generated link, or through a marketing promotion via email or online advertisement. Content and visual presentation expound upon the search result or campaign, and is targeted to a specific audience. The driving purpose of a landing page campaign is lead generation. That’s a

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