User Experience, Website Building, Website Design

How Does Web Design Affect User Experience (UX)?

In a previous blog we talked about why user experience is important. While there are many variables at work in how a person interacts with a website, everyone agrees that user satisfaction, also known as UX, has a huge impact on whether customers stay on or return to a website and eventually buy anything. Good web design is crucial to attracting and keeping a customer base. At Roots Marketing we READ MORE

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Branding, Graphic Design, Website Design

Web Design: Why It’s Important and How We Do It: Part 2

In our last post, Web Design: Why It’s Important and How We Do It (Part 1), we took a look at why good web design is important to the success of your business. Today, we’ll share our simple 3-step process that can take your website design from concept to completion. STEP 1: DISCOVERY For any potential project, we start with an informal meeting to discuss intent and scope. From a

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Branding, SEO, Website Design, Website Performance

Web Design: Why It’s Important and How We Do It: Part 1

Statistics regarding the importance of web design are impressive. You may be surprised to learn: “38% of people will stop engaging with a website if the content or layout is unattractive” (Source: Adobe) “Judgements on a company’s credibility are 75% based on the company’s website design.” (Source: Web Credibility Research from Stanford University) “Research shows us that 94 percent of people notice the look-and-feel of a website or application first,

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Website Building, Website Design

Things I Need From You Before I Can Design Your Website

It’s official – you’ve committed to designing (or re-designing) your website! This is a huge marketing milestone, and I know it took some work to get here, so I applaud you.  Beyond the strategic discussions including your hopes and goals for your site, identification of your target audience, and a competitive analysis, I find clients often get “stuck” on tangible items required to start the design phase. To help keep

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