SEO, Website Building

Why Is Site Structure Important?

When companies design or update their websites, most often the focus is on how the website will look, in terms of layout or images. Unfortunately, they frequently overlook the site’s underlying structure. Site structure is crucial for user experience. Because of this, improving it will impact a website’s SEO and increase traffic and conversions.  What is Site Structure?  Site structure refers to how a website’s content is organized and connected. READ MORE

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Digital Advertising, SEO

Why You Need SEO and SEM Now!

In 2020 with all of the challenges COVID-19 threw our way, every business looked to their website to communicate with their customers for a number of reasons. They needed to let them know their updated hours, product updates and availability, and any new policies with regards to the pandemic. They also needed to market. While that time was very hard on many businesses, others found that, by communicating via their

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Content, Local Search, SEO

Six Important SEO Factors to Consider

For the most part, SEO has been based on the same principles and methods. However, all of those principles and methods have been refined and altered again and again by Google’s algorithm updates. So, which SEO factors are most important now and which will stay important for the foreseeable future? SEO is a lot like a pie. There are many ingredients in that pie, all of which factor into how

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Local Search, SEO

Claim Your Bing Places Listing

When we think of online searches, people automatically think of Google. It is true that Google has captured the largest percentage of search engine results, but Bing should not be ignored. It still gets a decent share of searches. To make sure you aren’t missing out on potential customers, you should claim the Bing Places listing for your business and optimize it. Here we will walk you through the steps

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