It’s not uncommon that a business will redesign its website a few times over the years. There is always new technology to improve certain aspects of the business’s online presence. A business may rebrand or have new products or services that need to be showcased. A company may invest in a redesign to improve user experience or because the site is not ranking well. There are many very valid reasons READ MORE

​Previously we’ve discussed link building and how Google’s algorithm rewards or penalizes different types. To review, Google wants to create an internet full of interesting and original content accessed organically. Essentially, it wants to mimic the way people socialize in real life. This means directing traffic to items of general interest and not to advertising or marketing. Enter internal links. We’ve focused on external links before. External links are links

Search engine optimization (SEO) does work, but SEO practice is not as simple as adding some keywords to a site. If that were the case, we would all be a lot richer. Often businesses will attempt a few SEO strategies once or take a buckshot approach to it, and that is why they aren’t seeing the results that were hoped for. Their SEO expectations were not met, and now they