Content Marketing, SEO, Social Media

How Content Marketing, Social Media and SEO Connect To Make You The Expert in Your Industry

Roots Marketing takes Google seriously when they say they want well written, relevant content, and so should every business. This is the information your customers are looking for online, and, when you provide it in a regular, timely, and well researched fashion, you will snag their attention. To create and publish that content, we have developed a system of getting to know our clients, their industries, and their goals. Getting READ MORE

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Google Business Profile, SEO

Optimize Your Google Business Profile for SEO Success

We’ve talked about Google’s profiles for businesses before. This Google local business service has gone through a number of iterations, and in late 2021 underwent even more updates, including changing its name again, this time from Google My Business to Google Business Profile. You may wonder how much a Google Business Profile really matters, in general and to your business specifically. The answer is, quite a lot. Let’s talk about

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Local Search, SEO

How Fake Reviews Can Tank Your SEO Business

Have you ever thought about using fake reviews to pad your Google Business Profile or offset a bad review or two left for your business? Or, worse, leaving a bad review for a competitor? It’s not a good idea for many reasons. Fake Reviews and MORE Fake Reviews Fake reviews are everywhere, and, as early as 2013 New York, Attorney General Eric Schneiderman settled with 19 different SEO companies over

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SEO

Why Is My New Website Not Ranking Well?

It’s not uncommon that a business will redesign its website a few times over the years. There is always new technology to improve certain aspects of the business’s online presence. A business may rebrand or have new products or services that need to be showcased. A company may invest in a redesign to improve user experience or because the site is not ranking well. There are many very valid reasons

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