Keywords, SEO

Why Is Keyword Cannibalization Bad SEO?

When most people think of SEO or search engine optimization, typically they think about keywords. Proper keyword use and website placement is a great place to start with SEO. Keywords definitely still have a place in SEO today, although the search industry and best practices for SEO have changed quite a bit from the early days. Two commonly used – but bad – SEO tactics are keyword stuffing and keyword READ MORE

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Content Marketing, SEO, Social Media

How Content Marketing, Social Media and SEO Connect To Make You The Expert in Your Industry

Roots Marketing takes Google seriously when they say they want well written, relevant content, and so should every business. This is the information your customers are looking for online, and, when you provide it in a regular, timely, and well researched fashion, you will snag their attention. To create and publish that content, we have developed a system of getting to know our clients, their industries, and their goals. Getting

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Google Business Profile, SEO

Optimize Your Google Business Profile for SEO Success

We’ve talked about Google’s profiles for businesses before. This Google local business service has gone through a number of iterations, and in late 2021 underwent even more updates, including changing its name again, this time from Google My Business to Google Business Profile. You may wonder how much a Google Business Profile really matters, in general and to your business specifically. The answer is, quite a lot. Let’s talk about

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Local Search, SEO

How Fake Reviews Can Tank Your SEO Business

Have you ever thought about using fake reviews to pad your Google Business Profile or offset a bad review or two left for your business? Or, worse, leaving a bad review for a competitor? It’s not a good idea for many reasons. Fake Reviews and MORE Fake Reviews Fake reviews are everywhere, and, as early as 2013 New York, Attorney General Eric Schneiderman settled with 19 different SEO companies over

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