Digital Advertising, SEO

Case Study: The Impact of Optimized Landing Pages on Digital Marketing Campaigns

Landing page campaigns are an important tool in the marketing toolbox. We’d like to share a recent project with you that shows how powerful optimized landing pages can be when used in conjunction with digital marketing campaigns. Strategic adjustments can significantly boost lead generation and reduce client costs.  Our Goal: Maximize Conversions and Minimize Costs We have clients across a wide variety of industries, including healthcare providers, IT experts, e-commerce websites, READ MORE

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SEO

3 Terrible SEO Myths You Might Believe

Search Engine Optimization, or SEO, is something most people have heard of, but many do not understand well. There are many myths about what SEO is and what it can do for a website. Today we’ll dismantle three terrible SEO myths, so you don’t have to. Myth #1: SEO Experts Can Guarantee Your Site Top Rankings Fast SEO is the exact opposite of magic. It’s the practice of regularly and

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Branding, SEO

Merging Your Branding and SEO Strategies for Success

Companies that want to stand out in a crowded marketplace know the importance of having a good brand. Integrating your business’s SEO efforts with your branding can create a powerful synergy that drives visibility, traffic and engagement, and customer loyalty. In this blog we will discuss some practical steps to blend your business’s SEO strategy and branding for maximum impact. Understanding How Branding and SEO Intersect SEO is the practice

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Keywords, SEO

Why Is Keyword Cannibalization Bad SEO?

When most people think of SEO or search engine optimization, typically they think about keywords. Proper keyword use and website placement is a great place to start with SEO. Keywords definitely still have a place in SEO today, although the search industry and best practices for SEO have changed quite a bit from the early days. Two commonly used – but bad – SEO tactics are keyword stuffing and keyword

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