Local Search, SEO

Local Directory Listings and SEO

One of the most overlooked areas in off-site SEO is local directory listings. This area of SEO is frequently overlooked because most of these websites crawl the web in a similar way that Google does in order to retrieve the correct information about businesses. If you have a business, there are two important reasons you should claim as many of these local directory listings as possible. Why Local Directory Listings READ MORE

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Branding, SEO, Website Design, Website Performance

Web Design: Why It’s Important and How We Do It: Part 1

Statistics regarding the importance of web design are impressive. You may be surprised to learn: “38% of people will stop engaging with a website if the content or layout is unattractive” (Source: Adobe) “Judgements on a company’s credibility are 75% based on the company’s website design.” (Source: Web Credibility Research from Stanford University) “Research shows us that 94 percent of people notice the look-and-feel of a website or application first,

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SEO

SEO Isn’t Magic

We’ve discussed before how essential good SEO is for any company that wants to be competitive online. Unfortunately, many people have unrealistic expectations of how SEO works and also how fast it works. SEO isn’t magic. There is no SEO authority who can guarantee that a site will go from no internet traffic to a deluge of visitors (and conversions) overnight based on SEO work. SEO takes time to make

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SEO

What Is Off-Site SEO?

In our last blog we talked about on-site SEO practices that can help a website that isn’t ranking well when users search for products and services a company provides. The other half of SEO concerns developing references and links to that website from other websites. This is off-site SEO. We will explain what that means and why it matters here. What Is Off-Site SEO? Off-site SEO, also referred to as

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