Are you annoyed by websites that take forever to load? You are not alone. No one appreciates slow websites. If your website is slow, be aware that this can affect your traffic and your conversions and make it harder for your business to succeed. How Fast Is Your Site Speed? Fast and slow are somewhat relative terms – ask anyone who ever used a dial-up modem to access the internet. READ MORE
Site Speed: How Fast Is Your Website? Read Post »
One simple way you can increase the effectiveness of your website’s SEO and gain more traffic from search engines is to update your website’s old content. If you take the time to go over content that is outdated and give your site a content facelift, this will improve your website’s freshness score. What Is a Freshness Score? Google stated one of its goals when it comes to its algorithm is
Your Website’s Freshness Score: Does It Need a Content Facelift? Read Post »
At Roots Marketing, it’s our goal to write timely, even seasonal, pieces on often googled topics for our clients’ blogs. An interesting, regularly updated blog builds a network of readers over time. These readers can easily become new customers for our clients. Adding fresh content to a website also increases its SEO value which results in higher search rankings and more exposure to a target audience, as does building a
How Does Your Backlink Profile and Strategy Look? Read Post »
Website owners who focus on optimizing their landing pages may not be aware of its importance to SEO. Google ranks landing pages based on how much time a user spends on average on a page. Landing pages that have a high bounce rate may signal to Google that this page does not have any useful information users want to read, so having a high bounce rate can affect a site’s
The Art of Crafting Landing Page SEO Read Post »
