Google, SEO

How to Set up Google Search Console

In a previous blog piece we talked about what Google Search Console is and why website owners should be interested in using it. In this blog piece we will go over how to set up Google Search Console so you can get it up and running and begin to improve your website, your SEO, your marketing and content, and ultimately your search rankings and conversions.  Adding Your Website to Google READ MORE

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Google, SEO

What Is Google Search Console?

Google Search Console is a tool that anyone who has a website should be aware of. It can be a big help in optimizing your website and your marketing and content creation efforts as well as making you aware of any site errors or problems. If you don’t know what Google Search Console is, read on. We define it and talk about why it’s so important for staying on top

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Content Marketing, Digital Advertising, SEO

What Is Google Trends?

If you are a business owner, it’s likely that you have wondered what attracts your customers to your website. You might question which keywords you should be focusing on in your copy or what people are actually searching for. If you are concerned about your website rankings, Google Trends can help you learn which keywords would be most useful for attracting attention online and traffic to your site.  Google Trends

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SEO

How Should Websites Use Keywords?

 We’ve written before about keyword usage, but as Google has changed its goals and its algorithm over the years, it’s important to revisit the issue. In 2016 we said: “At the present time RankBrain will not be significantly more important than the other parts of Hummingbird, but Google intends to see how it works and how it learns towards the eventual goal of making RankBrain the #1 ranking factor, making

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