SEO

What Is the Difference between Black Hat and White Hat SEO?

Business owners invest in SEO because they know that it will bring more of their customers to their website where they can interact with them directly and convert clicks to sales or other intended outcomes. Not all SEO is the same, however. If you do not hire a trustworthy and reputable company to do SEO, they may sell you “black hat” SEO services. Black hat SEO is easier to implement, but READ MORE

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Google, SEO

An Update on Google’s Mobile-First Indexing

Back in May when we discussed how Google’s mobile-first indexing may affect your company’s search rankings, we said that if your company’s website was designed to be responsive – that is, to accommodate both desktop and mobile devices – then your website should not be hurt by this shift in the way Google indexes. If your company’s website has not been designed to be responsive, this new way of indexing

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Google, SEO

How Google’s Mobile-First Indexing May Affect Your Company’s Search Rankings

In our last blog we discussed responsive web design and why that’s important for companies that want to have their websites continue to have good search ranking in today’s internet climate. This is because Google is changing its algorithm from desktop-first indexing to mobile-first indexing in 2017 and beyond. What is mobile-first indexing? The first question really should be: What is indexing? Indexing is what Google does when it uses

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Google, SEO

Google’s Top 3 Search Ranking Signals

If you’ve been following this blog for awhile, you’ll know that SEO has changed quite a bit in the past three years, and small to medium-sized businesses that want to make sure their companies show up in Google searches have had to navigate the changing criteria by which Google has determined what shows up in searches. We’ve known since last fall that Google intended to utilize RankBrain, its machine-learning artificial

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