Digital Advertising, Marketing

Setting Digital Marketing Goals

Whether you’re a small business owner or a marketing professional, setting clear and achievable goals is essential for the success of your online marketing efforts. In this blog we’ll provide some tips on how to plan and create achievable digital marketing goals. What Are Your Digital Marketing Goals? First and foremost, it’s important to understand the importance of setting goals. Goals help to provide focus and direction for your marketing READ MORE

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Digital Advertising, Graphic Design, Marketing, Website Design

Generative AI for Designers – A Primer

This year’s Adobe Max conference was heavily steeped in the latest AI technologies that Adobe is offering for use by creative professionals everywhere. Adobe Firefly, released in March 2023, is a family of generative AI models with an initial focus on creation of images and text effects. I was pleasantly surprised to find that the capabilities of Firefly were also sprinkled throughout my current roster of Adobe software, including Photoshop

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Marketing, User Experience, Website Building, Website Design

2024 Web Design Trends

It’s the New Year, so let’s dive right into our expectations for 2024 web design trends. Already this year, I’m seeing some overlap from 2023’s design trends, along with a few new interesting techniques and approaches. Here’s a rundown of what’s currently happening in web design from the visual vantage point: Typography Good news for designers who love typography: the movement toward large, creative typographic elements is still trending into

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