Content Marketing, SEO, Social Media

How Content Marketing, Social Media and SEO Connect To Make You The Expert in Your Industry

Roots Marketing takes Google seriously when they say they want well written, relevant content, and so should every business. This is the information your customers are looking for online, and, when you provide it in a regular, timely, and well researched fashion, you will snag their attention. To create and publish that content, we have developed a system of getting to know our clients, their industries, and their goals. Getting READ MORE

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Content Marketing, Digital Advertising, Google Business Profile, Local Search, Marketing, User Experience, Website Performance

Top 3 Marketing Secrets of 2024

The new year is here, and with it comes renewed marketing energy and efforts. Many of our clients are asking about the latest tips, tricks and trends that they can leverage to boost their marketing efforts and ultimately, their bottom line. Here we share our top 3 marketing secrets of 2024. Marketing Secret #1: Use AI to create tailored marketing campaigns. AI marketing is the process of using AI capabilities

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Content Marketing

What is the Value of Garbage Content

Sharon Tanton, the creative director of Valuable Content, wrote an interesting piece called “Stop producing rubbish online marketing that even you’re not interested in.” It’s some worthwhile advice for business owners who understand the value of online marketing and interaction but dread or procrastinate actually doing it or pawn it off on someone who doesn’t understand what good content is. No New Content Is Better Than Garbage Content We all

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Content Marketing, Digital Advertising, Marketing, User Experience, Website Building, Website Design

Anatomy of Effective Landing Pages

Landing pages have become an increasingly popular and effective tactic in the marketing toolkit. A landing page is a single web page that appears upon clicking on a search-generated link, or through a marketing promotion via email or online advertisement. Content and visual presentation expound upon the search result or campaign, and is targeted to a specific audience. The driving purpose of a landing page campaign is lead generation. That’s a

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