Website Building

WooCommerce 101: What You Should Know Before Building an Online Store

If you’re thinking about building an online store, you’ll quickly discover there are dozens of eCommerce platforms to choose from. But for businesses that want flexibility, scalability, and full control over their website, WooCommerce remains one of the most popular and powerful options. WooCommerce is an eCommerce plugin built for WordPress, and it allows you to turn a standard website into a fully functional online storefront. Whether you’re selling physical

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Branding, Print Design

Print Design 101: Why Print Still Matters in a Digital-First World

For years, we’ve all heard the same prediction: print is dying. Yet every year, businesses continue to order brochures, mailers, tradeshow materials, catalogs, product sheets, and business cards. Why? Because print works—just in different ways than digital marketing does. Print design isn’t a relic of the long-ago, pre-internet era. It’s a tactile, memorable, deeply human medium that complements digital marketing rather than competes with it. When used thoughtfully, print becomes

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West Michigan is Going Places graphic
West Michigan Is Going Places

West Michigan Is Going Places: Taproot Pictures

In the West Michigan Is Going Places series, we are talking with local business owners and community leaders about their business successes and challenges and highlighting the resources available in the West Michigan business community. In this interview, we spoke with Josh Carrasquillo of Taproot Pictures, a Grand Rapids film and video production company with a strong resume of work on a broad spectrum of commercial and documentary projects. CC:

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Managed Hosting

What Is Managed Hosting? Does Your Company Need It?

Managed hosting is a concept people get confused about. They don’t understand what it is, why their website might need it, or why it costs more money than hosting. Since we get a lot of questions about managed hosting at Roots Marketing, we will go through these questions and answer them to help you understand why managed hosting is so important to your website. What Is Managed Hosting? First we

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