West Michigan Is Going Place interview with Soak Irrigation
West Michigan Is Going Places

West Michigan Is Going Places: Soak Irrigation

In the West Michigan Is Going Places series, we are talking with local business owners and community leaders about their business successes and challenges and highlighting the resources available in the West Michigan business community. In this interview, we spoke with Christy Garner of Soak Irrigation, an irrigation service company that installs and maintains sprinkler systems for residential and commercial customers throughout West Michigan. RM: Tell us a little about

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holiday keywords
Keywords, SEO

Do Your Holiday Keyword Planning in Advance for Best Sales

It’s Christmas time, and we at Roots Marketing wish our clients and you great 4th quarter sales. This year looks very promising for businesses. eMarketer is predicting that total retail sales in the U.S. will be $1.002 trillion as a result of the Christmas holiday, with ecommerce sales growing by 16.6 percent. Here we’ll go over how to use holiday keyword research to increase sales and profitability so that your company can

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Email Marketing

How Data Makes Email Marketing Smarter

Email marketing works best when it’s guided by real data, not guesses. While a good subject line or strong design can help, the real power behind effective email campaigns comes from understanding how people actually interact with your messages. That data is a goldmine of value to your company or organization.  Every email you send generates data. These opens, clicks, scrolls, and conversions all tell a story about what your

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Email Marketing

Why Email Marketing Still Outperforms Social Media

You’re scrolling through social media when an ad flashes by and disappears just as quickly. A few minutes later, you check your email and notice a message from a company you’ve done business with before. It references something that you bought, offers useful direction or advice, and invites you to re-engage with a line of products you’ve already tried. So you open it.  That’s the difference email marketing still makes:

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