Marketing

Why the Discovery Process Matters Before Any Marketing Work Begins

Basic Marketing 101: in order for your marketing efforts to succeed, you have to have a good understanding of two things: what you are selling and who you are selling it to. If you don’t know either (or both!), you’re doomed to fail, or at least be much less successful than you could be. This is why we take the discovery process with our new clients so seriously at Roots

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Grand River Giclee interview
West Michigan Is Going Places

West Michigan Is Going Places: Grand River Giclée

In the West Michigan Is Going Places series, we are talking with local business owners and community leaders about their business successes and challenges and highlighting the resources available in the West Michigan business community. In this interview, we spoke with Steven Huyser-Honig of Grand River Giclée, a Grand Rapids printing business offering fine art printing for artists and photographers and dedicated to helping and supporting artists locally and nationally.

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Local Search, Mobile Search, Social Media

3 Inexpensive Ways for Manufacturers To Drive Leads Through Their Websites

Companies that sell trendy, consumer-friendly products often have an easier time generating buzz online. That’s because social media users love sharing handmade goods, organic products, and lifestyle brands with their friends. Many manufacturers, however, produce essential products that aren’t flashy or easily shared. Their components power industries, not Instagram feeds. So how do manufacturers generate leads? How do they reach the right audience in a crowded digital landscape? The good

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SEO

What Is On-Site SEO?

A very real goal for most websites should be visibility in search results. Google matters most, but other search engines count too. If someone is actively looking for what your organization offers, your site needs to be visible for you to connect. Poor rankings make good design and solid content irrelevant. Visitors cannot engage with a site they never see. On-site SEO helps close that gap and puts your website

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