Advertising is a crucial way to get your audience to click into your website. Unfortunately, it doesn’t guarantee that once they get there, that click converts to a purchase or other desired outcome. A customer may be interested in what your company has to offer but gets distracted . They might not have enough time to make a decision or enough money at that moment in time. If these clicks READ MORE
Is Retargeting Worth the Effort? Read Post »
Business owners invest in SEO because they know that it will bring more of their customers to their website where they can interact with them directly and convert clicks to sales or other intended outcomes. Not all SEO is the same, however. If you do not hire a trustworthy and reputable company to do SEO, they may sell you “black hat” SEO services. Black hat SEO is easier to implement, but
What Is the Difference between Black Hat and White Hat SEO? Read Post »
Previously, we’ve discussed how manufacturers can utilize social media and drive leads through their websites. Creating a presence and a brand for your company on social media can be challenging, especially for manufacturers or companies that sell business to business. How can you boost awareness of your brand and attract customers? How do you promote products and services that are important and necessary but harder to market? How do you
Be an Informer, not a Meformer on Your Social Media Read Post »
In our last blog we talked about content marketing and why businesses need to incorporate it into their marketing strategy: When content marketing is done correctly, your company’s website answers the questions people are searching for. This makes your website the most relevant. In turn it will turn searches into sales as your web presence clout grows. For that reason, content marketing is a strategy every company should embrace if
The Corporate Conversions Content Marketing Package Read Post »
