Digital Advertising

The Coronavirus Effect on Digital Advertising

In a recent blog, we mentioned that it’s often a mistake to cut your marketing budget during a recession or economic downturn. One important reason for that is that the cost of marketing is cheaper because there is less competition for those dollars. During the coronavirus pandemic, the market for some types of advertising, such as billboards, has bottomed out. The populace is stuck at home and can’t see them.

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News

Helping Your Company Survive the Coronavirus

For the last month or more Americans have been trying to survive the coronavirus. Political leaders are beginning to discuss the eventual end of quarantine and opening up the economy. For business owners this is good news, but many of them have questions about how they can get help for the damage the shutdown did to their companies. Fortunately, there are Coronavirus resources available locally, online, and through the state

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Roots Marketing News

The COVID-19 Situation: Adapting to Working at Home

The COVID-19 virus has made a huge impact on American society and business in a very short period of time. State and local governments are restricting the size of gatherings and closing schools while businesses are trying to decide which workers to keep on site and which can work remotely. While people often say they would love working at home, the truth is there are challenges to it. Some people

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SEO

How Should Websites Use Keywords?

 We’ve written before about keyword usage, but as Google has changed its goals and its algorithm over the years, it’s important to revisit the issue. In 2016 we said: “At the present time RankBrain will not be significantly more important than the other parts of Hummingbird, but Google intends to see how it works and how it learns towards the eventual goal of making RankBrain the #1 ranking factor, making

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