Google, Reviews, SEO

The Importance of Google Reviews for Local SEO

Business owners know the importance of reviews for getting customers through the door. Building trust in your community and among your customers is vital for boosting sales, and a good review carries weight. Google recently updated its best practices for soliciting reviews. The new information on Google Business Profile Help about Google Reviews reads:   “Reviews are useful for potential customers when they’re honest and objective. Customers find a mix of

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Digital Advertising, SEO

Why You Need SEO and SEM Now!

In 2020 with all of the challenges COVID-19 threw our way, every business looked to their website to communicate with their customers for a number of reasons. They needed to let them know their updated hours, product updates and availability, and any new policies with regards to the pandemic. They also needed to market. While that time was very hard on many businesses, others found that, by communicating via their

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Content, Local Search, SEO

Six Important SEO Factors to Consider

For the most part, SEO has been based on the same principles and methods. However, all of those principles and methods have been refined and altered again and again by Google’s algorithm updates. So, which SEO factors are most important now and which will stay important for the foreseeable future? SEO is a lot like a pie. There are many ingredients in that pie, all of which factor into how

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Local Search, SEO

Claim Your Bing Places Listing

When we think of online searches, people automatically think of Google. It is true that Google has captured the largest percentage of search engine results, but Bing should not be ignored. It still gets a decent share of searches. To make sure you aren’t missing out on potential customers, you should claim the Bing Places listing for your business and optimize it. Here we will walk you through the steps

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