Marketing, User Experience, Website Building, Website Design

2024 Web Design Trends

It’s the New Year, so let’s dive right into our expectations for 2024 web design trends. Already this year, I’m seeing some overlap from 2023’s design trends, along with a few new interesting techniques and approaches. Here’s a rundown of what’s currently happening in web design from the visual vantage point: Typography Good news for designers who love typography: the movement toward large, creative typographic elements is still trending into READ MORE

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Content Marketing, Digital Advertising, Google Business Profile, Local Search, Marketing, User Experience, Website Performance

Top 3 Marketing Secrets of 2024

The new year is here, and with it comes renewed marketing energy and efforts. Many of our clients are asking about the latest tips, tricks and trends that they can leverage to boost their marketing efforts and ultimately, their bottom line. Here we share our top 3 marketing secrets of 2024. Marketing Secret #1: Use AI to create tailored marketing campaigns. AI marketing is the process of using AI capabilities

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Content Marketing, Digital Advertising, Marketing, User Experience, Website Building, Website Design

Anatomy of Effective Landing Pages

Landing pages have become an increasingly popular and effective tactic in the marketing toolkit. A landing page is a single web page that appears upon clicking on a search-generated link, or through a marketing promotion via email or online advertisement. Content and visual presentation expound upon the search result or campaign, and is targeted to a specific audience. The driving purpose of a landing page campaign is lead generation. That’s a

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User Experience, Website Performance

What is a Website Audit?

Has your business’s site traffic gone down over time – or even fallen off a cliff? Has your phone, the one that once rang off the hook, suddenly gone silent? Your website very likely has issues that could be identified and taken care of so your business can go back to being profitable. This is what a site audit is for. It’s a forensic examination of all of the different

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